Riya Patel            Advertisement

        Many techniques are used in advertising. Two of the propaganda techniques that the commercial below focuses on is emotional appeal and bandwagon. Bandwagon is a technique that uses a product that is part of the crowd. Emotional appeal is a technique that uses emotions such as happiness, sadness, humor, etc. In the commercial we see bandwagon because it is mainly focusing on children. This is effective because well we're children and it seems like that child really likes the cereal so maybe we would like it,too. Also, in the commercial you will see emotional appeal. This is also effective because if it is funny it will get you hooked and interested. As you can see both bandwagon and emotional appeal are the techniques shown in the video below. Go to this website for more information http://academic.cuesta.edu/acasupp/as/404.htm. Watch this video to see the techniques:

            Now you see that the video shows bandwagon and emotional appeal. Bandwagon because the commercial is for children. Emotional appeal because it is funny. Do you like this commercial? What do you think the techniques are used for?

                                          My Opinion

     One of the techniques used is bandwagon. Another idea is because it really gets me hooked into buying that kind of cereal. I think the commercial showed bandwagon so that the kids would want it. In fact, it is part of the kid's crowd. Meaning that the children would want this cereal more than anything. Yes, I think this commercial will make money. This is because kid's would love to buy a healthy cereal from a commercial that gets you hooked and makes you want to dance. 
        Another technique used  in the "Dub Step Commercial" is emotional appeal. I think this commercial showed emotional appeal because it is funny. It is funny how teddy Bear's danced and it gets you interested. Yes, I think this cereal commercial will make money because you may get interested by how that cereal makes you want to dance after you take one bite. This is because a lot of kids in this generation like to dance. So, this is another technique used in "The Dub step Cereal Commercial". Go to this website to learn what each technique means:    CLICK HERE

              In conclusion, you just learned about the two techniques that are used in the video above. Now you should learn about them even more. I challenge you try and memorize each propaganda techniques. Also, try to find videos that match those techniques. Go to this website for more information:

http://en.wikipedia.org/wiki/Propaganda_techniques

           Top 5 Videos Using Emotional Appeal 

  

   This video shows emotional appeal because it is funny. It is funny how they made the coco-cola. For example, the little animals that make the coco-cola fall and do all sort of funny things. What do you think?


     This video is funny because they all stopped to drink a can of Pepsi. For example, they were in the middle of doing a class. Do you agree? Do you see any other techniques? 


     This video is sad because all of the dogs look sad and lonely. If you look in the dog's eyes you'll see that the look so sad. Their whining makes you want to buy a dog or puppy. What do you think? Will you want to buy the dog or puppy after watching the video?


      This video is very funny. This is because they fight at a wedding. Again, what do you think? Would you do that at  a wedding?
       This commercial is funny because the Polar Bears kept sliding. For example, the Polar Bears fell one by one on the ice. Another is that when the last polar bear finally caught it they sighed in relief. That shows how much the Polar Bears actually cared for the Coco-Cola. 

         Top 5 Videos Using Bandwagon

  

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       This video uses bandwagon because it is for the kid's crowd. Meaning that this cereal was made for the children. Do you like this video? Do you think there are any more techniques than bandwagon in this commercial?


      This video shows bandwagon. This is because again  the cereal is made for children in general. Another example is that I don't really think that they designed this cereal for teenagers and adults. Do you agree?

      
           This video shows bandwagon because this time yogurt is for all ages. For example, in the video you don't just see the kids eating the yogurt you see that even the adults eat it. Also, the yogurt is a nutritious snack. So probably our grandparents eat to love a healthy and long life. 


        This commercial also shows bandwagon. This is because children love ice cream more than anything. Do you agree with this? Does this commercial use any other propaganda techniques?


     
       This commercial shows bandwagon. This is because everyone would want to go to Great Adventure to ride this roller coaster. Would you want to ride this roller coaster? This is how this commercial shows bandwagon.